PARENTS DESIRE EASIER ACCESS TO SCHOOL OPTIONS.
Half of Houston parents do not believe they have access to public school options in or near their neighborhood. Parents also cite limited access to information and enrollment opportunities as barriers that limit their choices.
PARENTS FEEL LIMITED BY PUBLIC
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% WHO AGREE COMPLETELY THEY HAD MULTIPLE PUBLIC
NEIGHBORHOOD SCHOOL OPTIONS AVAILABLE TO THEM 
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TOP REASONS WHY PARENTS DON'T BELIEVE THEY HAVE ACCESS TO MULTIPLE PUBLIC NEIGHBORHOOD SCHOOL OPTIONS
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"DISTANCE FROM HOME" IS THE MOST COMMON BARRIER PARENTS FACE IN ACCESSING PUBLIC SCHOOL OPTIONS.Logistical concerns are the top factors limiting the perceived availability of public school options. Half of Houston parents who feel they don't have multiple options of public neighborhood schools identify school distance from their home as a key barrier to their lack of options.
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"HIGH-QUALITY TEACHERS" EMERGE AS A KEY REASON FOR A PARENT'S SCHOOL CHOICE.After Houston parents weigh logistical limitations when selecting their child's school, high-quality teachers surface as a critical input to school selection. Parents indicated a preference for experienced teachers and prioritized access to a quality teacher that had a strong relationship with their child.
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TOP REASONS WHY PARENTS SELECTED THE SCHOOL THEIR CHILD ATTENDS
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MOST VALUABLE RESOURCES FOR DECIDING ON A SCHOOL
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RESOURCES THAT OFFER IN-PERSON RELATIONSHIP BUILDING ARE MOST VALUABLE IN DETERMINING A SCHOOL.When deciding what school is best for their children, Houston parents prefer resources that provide the opportunity to interact directly and personally with the school. Open houses and in-person meetings with school employees are valuable above other resources.
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