GOOD REASON HOUSTON PARTNERS WITH WAKEFIELD RESEARCH.

Good Reason Houston partnered with Wakefield Research Partners to conduct a two-phase research study to understand the public school experience of Houston parents. Phase 1 of this study consisted of focus groups with parents across multiple, local school districts. Phase 2 included a survey that was conducted to further evaluate and quantify key research hypotheses developed in Phase 1. This website allows the community to explore the results of Phase 2 and start to understand parent attitudes and priorities more deeply.

Key objectives of this research include:

Understand Houston parents’ current awareness
​and perceptions of public school options

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Discover the key considerations, preferences, and barriers
​parents ​experience when deciding on a school for their children

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Quantify how Houston parents define high-quality ​schools and teachers

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Gauge interest in parents’ willingness to advocate for ​change at their child’s school

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METHODOLOGY

Wakefield Research completed the phase two quantitative research through a survey conducted between February 20, 2019 and March 28, 2019.

1,540 Houston parents across nine independent school districts and local charter schools completed the survey. Districts represented in the survey include Aldine, Alief, Channelview, Galena Park, Houston, Pasadena, Sheldon, Spring, and Spring Branch. 216 of the total respondents have children who attend a charter school. 506 respondents for this survey have children who attend an HISD school.
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The margin of error for this study among all Houston parents is +/-2.5 percentage points at the 95% confidence level.